Sales of MARS Refuel chocolate milkshake are set to soar this winter as the phenomenally successful MARS Refuel Drink Fund reopens for a month, offering clubs and individuals the chance to apply for a £500 sports award.
Now in its third year, the MARS Refuel Drink Fund has captured the imagination of the nation’s sport lovers and helped more than 10,000 people to play longer.
The re-launch of the popular fund coincides with the launch of a new recipe for MARS Refuel milkshake. Taste tests proved it to be a hit with consumers, who loved the creamier recipe. In response to this, the popular drinks have eye catching new packaging promoting the ‘new, creamier taste’ of MARS Refuel.
Bep Sandhu, trade relations manager for Mars says: “With the launch of the new fund, plus a new, creamier recipe, we are confident that we will build on MARS Refuel’s strong brand loyalty and sales will continue to grow.”
Applications to the MARS Refuel Drink Fund can be made online at www.marsrefuel.com