Pipers Crisps is introducing a brand new Chorizo flavour into their range of tasty, gourmet crisps. All Pipers Crisps’ flavours are sourced from carefully selected, passionate, artisan producers – and the new Chorizo flavour is no exception.  It is sourced from Kirkby Malham, Yorkshire, where specialist farmer and butcher Chris Wildman rears his rare-breed Oxford Sandy & Black pigs and creates unique Yorkshire Chorizo in the on-site charcuterie.

Alex Albone, Managing Director of Pipers Crisps, is delighted to have found such a suitable source for the Chorizo. “I’d wanted a meat flavour in the range for some time, but hadn’t found the right taste or an appropriate producer. When I visited Chris Wildman at his family-run enterprise, where there are three generations working together, I knew I’d found the taste and provenance I was looking for.  Chris himself is a fifth generation butcher, so he knows a thing or two about meat. The on-site charcuterie is really exciting. Chris uses only local, rare-breed, outdoor reared pigs to produce a range of hams, bacons and sausages – including Chorizo – for local businesses and farmers’ markets.  This delicious Kirkby Malham Chorizo is the perfect taste for our crisps – a distinctive, strong flavour without being too salty,” Alex adds.

Chorizo is a dry-cured sausage traditionally made in Spain, Portugal and South America. There are many different recipes – Kirkby Malham Chorizo contains coarsely ground pork, hand-mixed with smoked paprika, pepper, garlic and ginger.  Once the mix has been prepared and put into its skin, it’s hung for three weeks to dry and cure – the end result is well worth waiting for. Chris Wildman explains the provenance behind the Kirkby Malham Chorizo: “This isn’t a large-scale business – it’s all about quality rather than quantity. We carefully combine the finest ingredients, local where possible, and take the time to produce a true artisan product. Our products are very well received by our customers and we are proud to have won the ‘Local Producer’ award at the Yorkshire Life Food & Drink Awards 2011-12,” Chris adds.

Kirkby Malham Chorizo is the first new flavour to be introduced by Lincolnshire-based Pipers Crisps for several years, as Alex Albone explains: “Unlike many crisp manufacturers, we don’t go in for fashionable or seasonal flavours – we’re only interested in long-term relationships with specialist, artisan flavour partners. Our range now includes eight great flavours, so there’s something for everyone.”

Pipers

Tel 01652 686960

www.piperscrisps.com

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