A new alkaline water brand launches in the UK in January which uses an innovative distillation system mimicking the natural rainwater cycle.  

Using a five-step bespoke distillation and purification system to remove 99.9% of impurities, Zuddha Alkaline Water runs through a series of filters which adds alkaline minerals with natural bio-ceramics. The process increases the oxidation reduction potential (ORP) level, breaking the water molecules down further to provide deeper hydration, to produce a water with a pH of +9.0.

Zuddha Alkaline Water is the creation of entrepreneurs Bobby Sheldrake and Peter Mayes and has been four years in development.

“Water is vital to life and we think that the quality of the water we drink is underestimated. We find it curious that it is so overlooked as a benefit to health and wellbeing,” said co-creator Peter Mayes.

“Alkaline water is a fast-growing sector in other countries and has been linked to many health benefits but despite the controversy which surrounds it, we have set out to produce a pure water which we believe will bring a deeper hydration to those who drink it.

As mineral water sales in the UK remains the most-consumed drink in the UK**, now accounting for over 22% of the total soft drinks market in the UK***, sales demonstrate that consumers, particularly Millennials, are even more health conscious and shopping trends reflect this focus.

“Water is a competitive sector, although we believe that due to its sophisticated production process that Zuddha stands out as one of the purest and most hydrating waters on the shelf,” said Bobby.

“Choosing wisely when it comes to hydration is really important to an overall health and wellbeing routine and we believe this is a water that adds functionality to both body and mind.”

Available in a 500ml glass bottles, Zuddha Alkaline Water is also committed to sustainability, minimising the use of plastic at all stages of its production process.

“Maintaining the integrity of the taste and quality of our water is a number one priority. We don’t risk any leaching of potential plastic contaminants into the product,” said Peter.

Zuddha Alkaline Water is available for distribution within grocery and specialist health stores, from its Lincolnshire-based factory and has a recommended retail price of £2.09.

** Kantar 12 w/e 12.07.20

***Zenith 2019/20 UK market developments and 2020/21 outlook

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