Following AERO Bliss’s launch in carton format earlier this year, AERO has introduced a new premium single variant, in milk chocolate. Containing three individually wrapped pieces, the single carton has an £0.85 RRP. Created by Nestlé in response to the growing trend for light textured yet indulgent premium products, AERO Bliss is being supported with a wide-reaching media campaign, including Out of Home, Social and Digital advertising plus sampling and experiential activity. The AERO brand in total will benefit from £3 million media spend across 2019.
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