The new television advertising campaign to support the new Nurofen Cold and Flu range airs for the first time on Monday 28th October. The new television advertising, which is part of massive £3m promotional campaign, will support the full New Nurofen Cold and Flu Adult range but hero the Nurofen Cold & Flu Relief GSL line. Continuing the theme of Lives Bigger than Pain, the new ad underlines how the Nurofen Cold & Flu range can help people carry on through the winter months without winter ailments taking charge.
The new campaign which will reach over 85% of the adult population will also see OOH (out of home) activity including underground promotion and social media activity.
NEW Nurofen Cold and Flu Adult Range
- Nurofen Cold and Flu Relief 200mg ibuprofen /5mg Phenylephrine tablets RRP: 8’s £2.99 16’s £5.49
- Nurofen Day & Night Cold & Flu 200mg ibuprofen /5mg Phenylephrine tablets RRP: 8’s £2.99 16’s £5.49
- Nurofen Cold and Flu 200mg ibuprofen /30mg tablets Pseudoephedrine RRP: 24’s £5.99
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 70% of net revenue.
RB people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.