Following STARBURST® Chewing Gum’s successful launch in February, Mars Wrigley Confectionery is expanding its portfolio with the addition of a STARBURST Fruity Mixes 24 pellet pack. Originally projected to grow the gum category by £15 million over the next three years and grow gum penetration by 3%, the STARBURST Chewing Gum range is significantly over-performing versus initial expectations. STARBURST Fruity Mixies Gum Bottle is currently the number one selling gum bottle, whilst STARBURST Strawberry Gum Bottle is the fifth best selling gum sku.

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