Following the success of the Nestlé Lindahls Pro+ range, Lindahls launches a delicious new Banoffee Pie flavour, specifically designed for avid gym-goers!

Nestlé Lindahls, the rapidly growing high protein dairy brand from Lactalis Nestlé, has continued its extension of its PRO+ protein range into the Chilled Dairy category with the launch of its new Banoffee Pie flavour in the UK.

Nearly half (49%) of UK dessert consumers find hybrid desserts appealing, showing the desire for more innovative indulgent flavours[1]. Lindahls PRO+ Banoffee Pie flavour offers consumers the chance to enjoy variety in their balanced diet with this tasty new flavour.

The new Nestlé Lindahls PRO+ Banoffee Pie flavour brings together the nutritional benefits of protein shakes in a form of handy 150g pots, ideal for consumers to slot into their gym bag and tasty enough to enjoy as a high protein snack throughout the day.

Packed with 18g of protein per serving and a unique 50:50 mix of whey and casein, this low sugar and fat free snack is ideal for avid gym-goers that are looking to up their protein intake whilst still enjoying a mouth-watering tasty treat.

According to Kantar, over forty percent (41%) of consumers have been eating indulgent food regularly since the start of the Covid-19 pandemic[2]. The indulgent banoffee pie flavour pot provides consumers with a high protein alternative.

Paul Wiseman, Marketing Manager at Lactalis Nestlé Chilled Dairy said: “We are pleased to share that we are extending our Nestlé Lindahls PRO+ range in the UK to include another delicious flavour. We are always committed to providing great tasting, high protein snacks that mean consumers can continue to enjoy variety in a balanced way.”

The exciting new flavour Banoffee Pie, can now be found in Sainsbury’s across the UK and Tesco in Ireland at £0.95 RRP.[3]

[1] Source: Kantar Profiles/Mintel, 2020

[2] Source: Kantar Profiles/Mintel, 2020

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