Following the rapid success of the Nestlé Lindahls Kvarg Individual pots 150g, Nestlé Lindahls launches Big Pots 500g, a new natural Kvarg alongside its two top selling flavours: Raspberry and White Chocolate.
Nestlé Lindahls, the rapidly growing high protein dairy brand from Lactalis Nestlé, has continued its extension of its Kvarg range in the Chilled Dairy category with the launch of its new 500g Big Pots. Packed with protein, fat free and low in sugar, the new pots are available in two existing favourite flavours – Raspberry and White Chocolate – as well as in a new Natural Kvarg, making them perfect to enjoy as a healthy snack, within recipes or as a part of a balanced breakfast.
With more people looking to workout at home since the pandemic, as well as recent data showing that since the turn of 2022 there has been a 33.33% increase in searches for ‘protein’[1]. Nestlé Lindahls is muscling in on the Big Pots territory, tapping into consumers looking to up their protein whilst at home.
Nestle Lindahls has continued to expand its product portfolio with the inclusion of a new ‘Natural’ Kvarg. With just three ingredients in one pot, Natural Kvarg is a versatile ingredient for a whole host of delicious recipes including pasta, curries and sweet treats. Packed with 53g of protein per pot or the Natural Kvarg and 50g of protein for the Raspberry and White Chocolate flavours, each pot is also low in sugar and fat.
Nestle Lindahls has seen huge value growth of 61% year on year and has added £9.2million to the Yogurts & Chilled Desserts Category. This growth has come through new shoppers entering the Protein Yogurt market, with Lindahls bringing 389,000 of new shoppers in, thanks to its continued effort to develop protein filled products[2].
The high protein nature of Lindahls Kvarg highlights its versatility in adding high levels of protein into everyday meals and snacks – be it a balanced breakfast, or a healthier alternative to add to your cooking – Lindahls Kvarg gives customers new ways to make small changes towards a healthier lifestyle.
Paul Wiseman, Marketing Manager at Lactalis Nestlé Chilled Dairy said: “We are proud to be extending our range once again in the UK within the Chilled Dairy category with our new Lindahls Kvarg 500g Big Pots. We are always looking to provide great tasting, high protein products, in a variety of versatile formats that are perfect for every household. We look forward to seeing how our loyal and new customers enjoy their Nestlé Lindahls Kvarg at home, whether that’s exploring the versatility of Natural Kvarg in delicious dinners, adding tasty protein filled flavour to breakfasts and everything in between.”
The White Chocolate and Natural Kvarg pots are available in selected ASDA stores, with Raspberry and Natural available in selected Ocado and Sainsbury’s stores. RSP £2.50 (pricing is at the sole discretion of the retailer).
[1] Google Trends, 2022
[2] IRI Market Advantage, Total Yogurts & Chilled Desserts, IRI All Outlets, Value Sales, 52 weeks to 23rd April 2022, Total UK
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