NEO WTR, the innovative new bottled water brand, is celebrating a fantastic first summer by securing an additional listing in Sainsbury’s stores nationwide.
This significant milestone marks a major step forward in NEO WTR’s mission to bring game-changing sustainable packaging solutions to consumers across the country.
NEO WTR is a 100% British spring water range that has become Europe’s first beverage brand to be found in a 100% Prevented Ocean Plastic™ bottle, with recyclable cap and label.
With projections suggesting that by 2050 our oceans could contain more plastic by weight than fish*, NEO WTR has developed a bottle that can help to significantly slow the damage caused to marine life by ocean plastic pollution.
Every 500ml bottle of NEO WTR stops the equivalent of 1.7 plastic bottles entering the ocean and is made using discarded plastic that has been collected along coastlines at-risk of ocean plastic pollution.
“We are incredibly excited to expand our presence in Sainsbury’s, a retailer that shares our commitment to quality and sustainable principles,” said Nigel McNally, MD of NEO WTR. “The overwhelming response to our launch has demonstrated a clear demand for truly eco-friendly solutions whilst on-the-go, and this partnership will allow us to meet the needs of even more consumers across the UK while continuing to offer an environmentally positive option that actively tackles the growing problem of ocean plastic.”
NEO WTR’s entry into Sainsbury’s follows a carefully executed launch strategy into Tesco’s and wholesalers nationwide that included strategic partnerships, influencer endorsements, and a robust digital marketing campaign.
NEO WTR’s success is a testament to its innovative product offering and its alignment with the growing wellness movement.
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