Nelsons is set to grow its baby portfolio by introducing the UK’s first granule colic remedy. With recent research commissioned by Nelsons revealing that almost half (46%) of parents think that colic is the most distressing ailment, Nelsons® Colica® Colic Granules will be a welcome addition to the UK Colic relief category[i]. Nelsons Colica Colic Granules is a homeopathic medicinal product used within the homeopathic tradition for the symptomatic relief of colic in babies over one month of age.
Colic, a medical term for excessive and frequent crying in an otherwise healthy baby, is one of the most common health complaints for infants affecting 1 in 5 babies[ii]. The UK Colic category was valued at approximately £9.3million in 2013, representing about 4% of the total Children’s OTC healthcare value, and the launch of Nelsons Colica Granules is set to grow the category with its innovative new granule format[iii] . Ngaire Mitchell, UK Nelsons Colica Brand Manager comments: “Nelsons Colica Colic Granules is an important addition to the colic category in the UK as more and more parents look for natural healthcare options to help address their babies’ ailments[iv]. Building on the success of Nelsons Teetha, the UK’s #1 teething brand[v], Nelsons Colica will also be in the convenient and much loved granule format. At Nelsons we are continuously developing products to help keep up with the natural healthcare demand, and we are looking forward to offer consumers greater choice within the colic category.”
Nelsons Colica Colic Granules contains a unique formulation of a 30c potency of natural Citrullus colocynthis and Dioscorea villosa.
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Nelsons Colica Colic Granules Recommended Retail Price – £5.80.
[i] A survey conducted on 2015 UK adults, 14th-18th November 2013, by Atomik Research on behalf of Nelsons
[ii] http://www.babycentre.co.uk/ a77/colic#section1
[iii] IRA Children’s Colic relief Category 52 weeks UK IRI HBA Outlets 2012 vs.2013
[iv] Bounty Survey – Mum’s opinions July 2010
[v] IRI HBA Outlets 52 w/e 17 May
Nelsons Trade order line number: 0800 289 515