Seabrook makes a very popular brand of crisps and has worked closely with long-term supplier DS Smith Packaging Featherstone to develop a high quality printed retail ready pack for a brand new range called “Goodbye salt Hello flavour”.
Eamonn O’Donnell, Featherstone’s Business Development Manager, says: “We have really pushed the boundaries of flexo post print with this pack. The message to the shopper stands out loud and clear, highlighting the reduction in salt but not flavour. We have featured a superb product shot with a background texture that depicts a traditional potato sack. We even managed to reduce the artwork from a 7 colour to a 5 colour process print.”
This has all been achieved using DS Smith Packaging’s unique R-Flute®, a new type of corrugated fluting that provides superior performance in both print and construction. The closeness and the structure of the flute tips gives a flatter, better surface for printing and enables the pack to fold very accurately. The perforated opening works reliably and gives a neat appearance on the shelf, greatly increasing point of sale impact.
It just goes to show how, working with DS Smith Packaging, customers are able to use their corrugated products to boost sales results significantly and open up a range of opportunities for more efficient and sustainable packaging.
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY
Tel: 0845 260 70 80