Dates for National Doughnut Week 2013 have been announced, along with a new logo design created to bring a fresh look to the UK national baking industry event that has been running for 22 years.

The 2013 National Doughnut Week  will take place between 11th and 18th May and is open for craft bakers and high street coffeeshops, food retailers and their customers, across the UK, to take part in amassive celebration of doughnuts and the pleasure that comes from eating these delicious bakery treats.

The brainchild of Christopher Freeman, President of NAMB and winner of a baking industry lifetime achievement award, the event raised over £20,000 for The Children’s Trust charity in 2012, taking the grand total raised to date to £755,000.

“National Doughnut Week is one of the best loved, publicity raising events in the calendar for high street bakers and food retailers and their customers. There is something about doughnuts that just makes people happy. This year we hope to raise in excess of £25,000 to help children with complex health needs, brain injuries and multiple disabilities – all through eating and enjoying a scrumptious doughnut or two!,” says Christopher Freeman.

The event is sponsored by bakery ingredients supplier CSM United Kingdom Ltd. UK Country Manager, John Lindsay said: “We are extremely proud to be associated with this event. It is a huge testament to the generosity of the baking community that in excess of three  quarters of a million pounds has been raised over the years for the benefit of countless children and their families and making a real positive difference to their lives.”

CSM (United Kingdom) Ltd is Britain’s leading supplier of bakeryingredients, frozen and ambient bakery products. With over 135 years of innovation, the company provides in-store, foodservice and craft and plant bakeries with a whole range of ingredients and products from its five hero categories; bread ingredients, icings & toppings, cake mixes, cookies and doughnuts and impulse mini bites.

CSM  is committed to product research and development and is constantly investigating new methods and products to respond to consumer demand. As part of CSM, the world’s largest bakery ingredients supplier, it can utilise the expertise and product portfolio of sister companies operating throughout Europe and North America, as well as its ownhighly trained and dedicated UK based team.

CSM (United Kingdom) Limited

0800 783 4697

www.csmglobal.com/uk

www.nationaldoughnutweek.org

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