- Naked has partnered with leading LGBTQ+ charity Stonewall to show its support of inclusion.
- 10p of every bottle of Naked Rainbow Machine sold in June and July will be donated to Stonewall*, who stands for lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people everywhere.
Celebrate Pride month and support inclusion with a smoothie bursting with fruits and vegetables from all the colours of the rainbow thanks to the new, Naked Rainbow Machine smoothie. From 1st June 2021, Naked is donating 10p from each of the Naked Rainbow Machine bottles sold* throughout June and July to Stonewall, in support of their work with LGBTQ+ young people who aren’t in education, training or work. Through this partnership, Naked is encouraging smoothie-lovers to not only embrace a diverse ‘rainbow’ of fruit and veg in their diet, but also celebrate inclusion in their work, life and communities.
Naked Rainbow Machine, the latest permanent addition to the Naked Machine range, offers a vibrant drink packed with fruits and vegetables from all the colours of the rainbow: tangy red apple, sweet mango, zingy kiwi, juicy blackberry and blueberry, pink beetroot, elderberry and banana. Also boosted with vitamins C, E, B1, B2 and B6, not only does Naked Rainbow Machine make for a great afternoon pick-me-up but by purchasing it in June and July*, the public will be supporting a great cause and championing inclusion, through Stonewall’s work.
According to Stonewall, many LGBTQ+ young people face significant LGBTQ+ specific challenges at home, school, college, university and work, in addition to the challenges all young people face while growing up. These challenges can profoundly impact on LGBTQ+ young people’s mental health and affect their experiences in education, training and work, which is why Naked is supporting Stonewall’s work with LGBTQ+ young people as they try to overcome these challenges.
Charlotte Ashburner, Senior Marketing Manager at PepsiCo, says “As Naked Rainbow Machine is a smoothie bursting with fruits from all the colours of the rainbow and with the rainbow being a well-known symbol for the LGBTQ+ community, we thought this was the perfect opportunity to show our support for the essential work that Stonewall does to support LGBTQ+ people. At Naked we want to encourage everyone to not only embrace a diverse ‘rainbow’ of fruit and veg in their diet, but also to celebrate inclusion in their work, life and communities.”
Mo Wiltshire, Director of Education and Youth at Stonewall says: “At Stonewall we are passionate about the potential of every LGBTQ+ person, and inspiring people across society to stand for all of us. This is why we’re excited to be working with Naked on this campaign. Donations from sales of Naked Rainbow Machine will help thousands of LGBTQ+ young people be informed, supported and championed to access education, training and work. We imagine a world where all LGBTQ+ people are free to be themselves and our work supporting LGBTQ+ young people is a key part of making that happen.”
Naked Rainbow Machine is best enjoyed chilled, straight from the fridge and is available in 360ml and 750ml bottles, made from 100% recycled plastic.