Authentic snack brand Naked, now worth £19.5m1, is extending its range with the launch of Ultimate Noodles. The product will be available in three bold Asian-inspired flavours: Korean Style Beef Flavour, Chinese Style Duck Flavour and Japanese Style Chicken Flavour.
Ready in just four minutes, Naked’s Ultimate Noodles are available in 90g pots. The new addition to the instant hot snack category is MSG free and is made with natural south-east Asian flavours.
The range is set to increase the brand’s appeal with mainstream instant hot snack eaters as category favourite flavours chicken, beef and duck are given a Naked, authentic twist. Two of the variants, Chinese Style Duck and Korean Style Beef, are 100% vegan with Japanese Style Chicken vegetarian friendly. The bold and colourful packaging is in line with Naked’s credentials and challenger brand ethos.
Naked Noodle provides south-east Asian flavours made with real, natural ingredients, in an instant. As with other Naked products, the Ultimate range has been developed with a focus on delivering an authentic taste experience for consumers.
Lauren Charnock, Naked Senior Brand Manager, said: “NPD has always been a core focus for us at Symington’s and Ultimate is the latest exciting noodle experience. The new product ticks all of the boxes from convenience to taste and delivers the same authentic Asian flavours our customers love and expect from the Naked brand. We love to remind people of Naked’s bold sense of adventure and our Ultimate range absolutely delivers that! The product has perfomed very well in taste tests and we can’t wait for people to Slurp Loud & Proud with our new Ultimate Noodles.”
The product is set to bring new shoppers to the category with 40% claiming they would add Ultimate Noodles to their repertoire2.
Naked Ultimate Noodles will launch in Sainbury’s nationwide on week commencing May 9, 2022. RRP is £1.50.
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1 Nielsen Scantrack Total Coverage incl Discounters plus Homescan Bargain Stores 52 w/e 26.03.22
2 Blue Yonder consumer concept testing 2021
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