- Includes Peach Tea and Orange and Mango flavours, sold in a ready-to-drink 500ml bottle
- The Clear Whey Protein Drink is available to retailers now, with a discount across November
Myprotein, a leading sports nutrition brand, has ventured further into the $2.03-billion-dollar whey protein market with its new Clear Whey Protein Drink, available for retailers to purchase now. Providing convenient, high-quality protein as a refreshing, clear and juicy alternative to traditional milky protein shakes, the Myprotein Clear Whey Protein Drink has been designed to help consumers effortlessly hit their health targets on the go.
Perfect for a busy and active lifestyle, the Clear Whey Protein Drink is currently available in two flavours: Peach Tea and Orange and Mango, and is sold in a ready-to-drink 500ml bottle. The product was developed after consultation with Myprotein’s UK community, with 90% of respondents finding the product appealing and ideal for on-the-go activities.
The new Myprotein Clear Whey Protein Drink provides 20g of protein at just 81 calories per bottle, with zero fat and zero sugar. Boosted by natural flavours, the drink is HFSS compliant and helps consumers boost their daily protein intake, without the need to mix or shake, and comes with a RRP of £2.50.
A spokesperson from Myprotein said: “We are looking forward to offering a more convenient and accessible Protein Drink product to allow consumers to enjoy a high protein drink on the go. We cannot wait to see what our customers think of the Peach Teas and Orange and Mango flavoured protein water. We believe the demand will be high as shown by the popularity of our Clear Vegan Protein Water, which has sold out multiple times online.”
A Myprotein UK community member commented: “I think it is an amazing and innovative idea. Sometimes you just want a nice refreshing drink – protein milkshakes don’t usually give that quench-my-thirst feeling like a flavoured water would, but the fact they lack protein is a real shame. This could be a game changer.”
The Protein Water is already available at myprotein.com and will be available through Tropicanawholesale.com from November 2022 (RRP £2.50), with an introductory offer to retailers of 10% off across the month.
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