Mutti S.p.A, the Italian’s favourite tomato brand, is continuing its impressive sales growth in the UK with a significant marketing investment in an exciting bespoke six-week TV advertising campaign in partnership exclusively with Channel 4. Premiering on Monday 13th September, 8pm, Channel 4, during Jaime Oliver: Together, the advertising campaign will run until the end of October across contextually relevant programming including The Great British Bake Off, Sunday Brunch, Gogglebox, and throughout Jamie Oliver: Together. The new Mutti advertising campaign was filmed in Parma, Italy during the harvest and features farmer and presenter Jimmy Doherty who takes viewers on a journey of discovery, to learn about Mutti’s uncompromised quality and their harvest.

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