AWARD-WINNING healthy online food service MuscleFood has expanded its product line with the development of three protein bars, which launched in UK Morrisons stores on the 15 March 2021.

The range, which has been designed to appeal to those looking for a convenient high-protein snack and health-conscious consumers who are looking for an affordable option, features three protein bars in Cookies and Cream, Chocolate Orange and Salted Caramel flavours. The bars can be consumed at home or on-the-go, making them an ideal quick and convenient snack alternative.

To secure this prime front of store listing, MuscleFood partnered with The Good Food Group, a consultancy business that connects suppliers with buyers across the globe and supports brands with their sales and business strategies, to help launch its products into stores.

Ross Carlin, managing director at The Good Food Group said: “The products were developed to appeal to consumers looking for a new protein snack, as well as those looking for a healthier, lower calorie alternative. The bars offer a great source of nutrition, with a high protein and low-sugar content, at an affordable price, so we looked to place them within a retailer that aligns with this offering.

“With new protein alternatives entering the market every week, there is still a huge opportunity for brands to deliver on taste, nutrition and value. This front of store listing will not only support growth in the category for Morrisons but will also increase the rate of sale of the products – we’re confident that these bars will be a success as shoppers look to improve their health and lifestyles, now more than ever.”

The protein bars are made with high-quality proteins and chocolate and contain 15g of protein, 1.4g of sugar with only 155 calories

Eddie O’Reilly, Head of Commerce at MuscleFood said: “After seeing the success of our existing protein products online, we wanted to expand our reach by making our very own protein bars available at till points across the UK.  This allows us to respond to the increasing consumer demand for products that deliver on taste, but also provide a healthier, and very importantly, affordable option.

“We’re really excited to be launching a new high-protein bar range that provides a snack for all occasions. Whether it’s a fueling breakfast, a satisfying treat at work or a quick on-the-go bite after the gym, we want to offer a convenient snack to consumers who are looking for a tasty and flavoursome protein alternative.”

The range will be available in selected Morrisons stores across the UK from 15 March 2021.

Cookies and Cream – 45g

Chocolate Orange – 45g

Salted Caramel – 45g

For more information about The Good Food Group, visit:

For more information about Muscle Food, visit:

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