New look for ICB’s popular Schnapps range extension along with some delicious new flavours and recipe

Cactus Jack’s has announced a comprehensive brand refresh, with a vibrant and eye-catching new design, new flavours and a reduced sugar recipe.

First launched in 2005, the brand, best known for its Apple flavoured Schnapps, has since gone onto achieve near iconic status among the British public. The Cactus Jack’s team is introducing three new flavours – with new branding – to the range, along with updating its recipe, which now contains 30% less sugar, with the same great taste.

The introduction of the new product flavours – Dark Fruits; Watermelon and Passion Fruit – are an exciting expansion for Cactus Jack’s, and perfectly complement the modern brand update.

Clare Gibson, who is Marketing Director at Cactus Jack’s, says “It was really important for us to ensure that Cactus Jack’s stays relevant in today’s market, and we feel that this rebranded introduction of the new flavours and the revised recipe which considerably reduces the sugar content of our drinks, does just that.

“Cactus Jack’s is a brand which is regarded with great affection by many people across the UK, and maintaining that brand affinity whilst keeping abreast of changes in the market, and among consumer behaviour has always been at the heart of our thinking and we’re really excited about continuing to build that relationship between the brand and its customers through this new visual identity.”

Cactus Jack’s is now available in a range of retailers and wholesalers including United Wholesale Grocers, United Wholesale Scotland, Dee Bee, Molson Coors, Soho Cash & Carry, Hyperama and in HB Clark from September.

To find out more about Cactus Jack’s, please visit

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