After almost 10 years Mr Sheen has launched its new ‘Back to Banish Dust’ TV campaign, which aims to increase awareness around its product range and drive market penetration in the Furniture Care category.

Having dusted off his flight-suit, the audience will be treated to a glimpse of the character’s signature bushy, grey moustache, as he wipes off the dust from his plane revealing a Mr Sheen logo, reminding viewers of the product range’s dusting credentials – allowing them to fly through their cleaning throughout the home.

The advert is supported by a £800,000 media campaign, including TV, digital and in-store promotions to drive purchase of the Mr Sheen range.

The Mr Sheen range has also been given a thorough dust-down to increase the relevance of the brand by repositioning Mr Sheen as the perfect product for all types of surfaces, providing consumers with a quick and easy solution to keeping the home dust-free.

The new simplified and modernised design provides greater on-shelf impact and highlights the range’s Dust Trap technology, offering ‘2x better dust pick-up’, whilst better communicating the products pleasing fragrances.

Holly McCarthy, RB UK Marketing Manager, comments: “After almost a decade, we are very excited to bring the iconic Mr Sheen character back to the TV screen, with a slick new advertising campaign as well as updating our packaging, with the overall aim of reappraising the brand for the current day. Thanks to clearer onpack communication, we firmly believe that consumers will understand the key benefits of the range and include the products in their everyday cleaning routine.”

The revamped range is available from all major multiples and wholesalers and includes products for all types of surfaces, providing consumers with a quick and easy solution to keeping the home dust free. It includes Mr Sheen Multisurface Polish, Mr Sheen Wood Polish and Mr Sheen Leather Polish Wipes (Aerosol MMRP £1.35, Wipes MMRP: £1.99).

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