Premier Foods has brought back its limited-edition Roald Dahl-themed cake range and on-pack promotion with Mr Kipling, following last year’s exceptional performance. New SKUs Fantastic Mr Fox’s Apple Mini Batts and James’s Chocolate & Raspberry Ladybird Slices are joined by two favourites from 2018, George’s Marvellous Lemon & Raspberry Whirls and The BFG’s Strawbunkles & Cream Fancies. Promotion prizes include Roald Dahl-inspired holidays, family days out and theatre trips. Participants enter via a microsite where they can also find hints and tips on how to make the most of the school holidays.

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age