Premier Foods is expanding its exceedingly good Mr Kipling range with the launch of limited edition vanilla flavoured Dragon Slices. Mr Kipling is also helping retailers make the most of the continued trend for magical unicorns with new Mr Kipling Unicorn Fancies, which will be available for 12 weeks and help drive additional sales. These new products build on the brand’s ongoing success with limited edition treats, from its Roald Dahl themed summer cakes to Flamingo Slices, which achieved retail sales of over £350k after just 16 weeks.

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