Premier Foods has announced its plans to fill the gap of healthier cake options for Halloween, by introducing its new Mr Kipling Deliciously Good Toffee Apple Pies.
With 15% of shoppers looking for healthier sweet treat options at key seasons – equating to over 10 million people1 – and with the growth of Halloween cake last year by +9.3%2 , the launch aims to help retailers capitalise on this demand.
Mathew Bird, Brand Director for Sweet Treats at Premier Foods, comments: “There is enormous opportunity for retailers this year, largely due to the first ‘normal’ Halloween since 2019. We expect consumers to return to old habits, and plan ahead to make the most of the Halloween season. Whether those celebrating will opt for trick or treating or holding get togethers at home with friends and family, our range of returning favourites will offer ideal treats and the latest addition will help retailers target an even broader range of shoppers.”
Available from September, Mr Kipling Deliciously Good Toffee Apple Pies are made with real fruit and have 30% less sugar than standard pies, making them a popular choice for shoppers and a better for you treat that does not compromise of taste.
Returning this spooky season will be the Premier Foods family favourite Halloween products across both the Mr Kipling and Cadbury ranges. These include the Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Terrifying Toffee Whirls, Mr Kipling Fiendish Fancies and Mr Kipling Chocolate & Marshmallow Slices. The Premier Foods Halloween range is available from September across all channels.
Mr Kipling Deliciously Good Toffee Apple Pies
– Launch: September 2022
– Pack size: 6 pack
– MRSP: £1.75
Cadbury Mini Bonfire Logs
– Launch: September 2022
– Pack size: 5 pack
– MRSP: £1.25
Cadbury Pumpkin Patch Cakes
– Launch: September 2022
– Pack size: 4 pack
– MRSP: £2.50
Cadbury Goo Heads Cake Bars
– Launch: September 2022
– Pack size: 5 pack
– MRSP: £1.25
Mr Kipling Terrifying Toffee Whirls
– Launch: September 2022
– Pack size: 6 pack
– MRSP: £1.25
Mr Kipling Fiendish Fancies
– Launch: September 2022
– Pack size:8 pack
– MRSP: £1.75
Mr Kipling Chocolate & Marshmallow Slices
– Launch: September 2022
– Pack Size: 6 pack
– MRSP: £1.25
1 Mintel Cakes Report 2021
2 Kantar, Usage data, Total APC, Occasions, 8 w/e 31 October 2021 vs 8 w/e 27 Dec 2020 vs 8 w/e 18 Ari 2021
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