Mr Kipling less sugar

Premier Foods is offering cake lovers a better-foryou alternative with its popular Mr Kipling Angel and Chocolate Slices, containing 30% less sugar and providing just 100 calories. The launch of a lower sugar variation of the bestselling slices provides retailers with a healthier alternative from a wellknown brand, that will help increase sales. As consumers are becoming increasingly conscious about their food choices, the new snack packs also present a great way to exercise portion control. Mr Kipling’s Reduced Sugar Fruit Slices recently won a Product of the Year award.