Mr Kipling Caramel Tart Ice Cream set to swirl into stores

Mr Kipling is expanding its ice cream range with a new flavour inspired by its Caramel Tart offering. Mr Kipling Caramel Tart Ice Cream combines a creamy caramel flavour ice cream with swirls of indulgent caramel flavour sauce and delicious, sweet pastry pieces. Available now in a tub format to cater to multiple usage occasions, Mr Kipling’s latest ice cream launch will also tap into one of the most on-trend flavours this summer season.

With caramel growing in popularity as a flavour[1], the new 475ml addition is perfectly positioned to help retailers take a slice of the flavour opportunity and increase sales with a brand that consumers know and love. The tubs are expected to bring younger consumers to the brand, with the introduction of new and exciting flavours proven to attract these shoppers[2]. The newest flavour follows the success of Mr Kipling’s wider ice cream range inspired by its popular cakes and tarts, including Cherry Bakewell Ice Cream and French Fancy Ice Cream, to encourage boosting basket spend ahead of the warmer months.

Dan Jalalpour, Marketing Director for Desserts at Premier Foods commented: “Famous for being the UK’s number one cake brand[3], Mr Kipling is renowned for its delicious sweet treats. Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions. We expect the new Caramel Tart Ice Cream tubs to engage loyal Mr Kipling fans, whilst also bringing newcomers to the brand by tapping into demand for caramel flavoured ice cream.” 

The new Mr Kipling Caramel Tart Ice Cream will be rolling out from mid-March in a 475ml tub and an MRSP of £3.50 in selected Morrisons stores, subject to availability. 

*MRSPs are the manufacturer’s recommended selling price. Pricing is solely at the discretion of the retailer.