Shoppers at Morrisons Stratford, London were greeted with more than just groceries last week, MOJU,the brand behind the UK’s favourite ginger shots, transformed the supermarket’s aisles into an early morning rave, creating an unforgettable in-store experience.
Bringing the BOOM at 7am, the event, featuring live beats from DJ ‘Big MO,’ turned the chilled aisles into a full-on party, giving customers a punchy wake-up call. As the DJ fired up the decks, shoppers were treated to complimentary MOJU ginger shots, infused with fresh, fiery Peruvian ginger root, delivering the ultimate kick start to their day.
The morning rave marks part of MOJU’s wider launch plans in their nationwide rollout into Morrisons stores. After launching into the Grocer back in June 2024, the brand wanted to continue shaking up shoppers’ mornings through the viral campaign which reached almost 1 million people.
Leigh Kilby, Head of Brand and Creative at MOJU says:
“As part of our continued mission to bring more mojo to more people, we thought we’d celebrate our launch into Morrisons by waking up the chilled aisles and surprising shoppers with a taste of how it *really* feels to start the day on a ginger high”
Megan Mason, Juice Buying Manager at Morrisons, said: “Our customers have really been enjoying the MOJU range since it launched in Morrisons this summer, so it was nice to surprise some of them with this fun start to their day!”
MOJU’s signature fresh root variants, Ginger and Turmeric, in the award-winning 420ml multishot Dosing Bottle format, are available across 395 Morrisons stores (RRP £5.95 /420ml). Since launching in June, the brand has shown early signs of strong performance, already securing secondary space.
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