Co Founder and Director of Bravura Foods Karl Morris has been awarded Director of the Year award with the Institute of Directors in the category of innovation. The IOD Wales awards took place on Friday 17th May at Sophia Gardens Cricket Stadium in Cardiff and was attended The Rt Hon Liam Fox MP, Trade Secretary Liam Fox and The Rt Hon Alun Cairns MP, Secretary of State for Wales.
The awards, now in their ninth year, have become an established highlight on the Welsh business calendar and celebrate business achievements and inspirational leaders across Wales while bringing all sectors of the business community together, irrespective of size, geography and longevity.
Bridgend resident Karl commented, “I was naturally delighted to be shortlisted as a finalist but winning the award was beyond special, especially in the innovation category, as this recognised the efforts of the team at Bravura for taking great ideas and turning them into reality and successes in the market. I am extremely proud that we have grown to be the UKs leading vegan and vegetarian sales, marketing and distribution business with growth of 48% last year along with a 45% increase in headcount”.
“Winning the innovation award goes to prove how much importance we place on creative product development, the likes of can be seen with our Free From Fellows brand (sugar free, gelatine free, gluten free confectionery) which has grown 279% in the last year with some solid listings including Holland and Barrett, Sainsbury’s, Boots, WHSmith and Wholefoods to name just a few. The team have been working tirelessly on our brand building activities and this award is testament to that. We are now looking forward to another explosive year as we continue to innovate and offer unique products to the vegan consumer.”
Bravura Foods has also just been awarded for the second year running Best Vegan Distributor in the SME News UK enterprise awards. Now into its eighth year of trading, Bravura Foods distributes brands that include Panda Liquorice, Freedom mallows, Captain Kombucha, Oh My Gutness, Little Miracles and Vegan Bakery. The business also owns the brands Free From Fellows, Peanut Hottie and Lestrin.