Morning Foods revolutionises mealtimes with new oat-based easy cook range backed by significant marketing investment

Leading UK oat miller Morning Foods is delighted to announce a first to market product – a revolutionary range of oat-based convenience meals.

Brand new Oat Made is a first step away from breakfast and into mealtimes for oat expert Morning Foods. The exciting new proposition is supported by a significant multi-channel six figure launch campaign.

Oat Made is available in a meal pot or pouch format, offering flexibility around eating occasions. Pouches offer an exciting alternative to traditional pouched rice and noodles and are a fantastic accompaniment to a huge range of meals, and the Pot is an all-in one meal solution ideal for lunchtime or on the go. The delicious new range is also vegan and it can be prepared in a microwave in just 90 seconds.

There are a range of flavours to choose from, taking inspiration from global cuisines, demonstrating the true versatility of oats and their ability to complement a number of world food influences.

The range in pouches (all 250g) comprises three flavours – Golden Vegetable, Savoury Original and Mexican Style. The pots (all 250g) also come in three flavours – Mexican Style, Katsu Curry and Sweet Chilli Oats. The Pouches RRP is £1.75 and Pots £2.25.

Oat Made packs a real nutritional punch, delivering more than double the amount of fibre and protein compared to similar meal accompaniments. The new pots and pouches are also great for heart health. Rich in beta glucans, one 125g serving of Oat Made Original contains 50% of the suggested daily amount.

The full range of three pouches and three pots are available now with a range of listings set for January 2022.

James Lea, managing director at Morning Foods, says: “Many factors have inspired Oat Made, from the growth of world foods, especially amongst younger consumers, to health, wellbeing and diet being more important than ever before. Vegan and flexitarian diets continue to grow in popularity as plant-based food is becoming more mainstream and an interest in gut health amongst consumers continues to increase.

“All products are made from 100 per cent British wholegrain oats, and offer a healthy, non-wheat alternative to conventional grain and noodle products. Suitable for vegans and vegetarians, these plant-based ingredients offers today’s consumer a convenient and nutritious meal.

“Eating grains gives so many incredible health benefits, but oats are our real hero.  Not only are oats naturally high in fibre, a great source of protein and essential micro-nutrients, they are also incredibly versatile. That’s why we’re creating a delicious and nutritious plant-based future, with the amazing oat at the heart of every meal.

“We believe this range will fly off the shelves and is likely to appeal to the majority of consumers, from those who are time-poor to those who want to lead a healthier lifestyle.”

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