Moo Free, the free from, vegan chocolate experts, has expanded its best-selling Easter range with the launch of three new products – Choccy Eggsplosion Easter Egg and Choccy Mini Eggs in Milk and White.

With an average annual growth of 30 per cent, Moo Free’s popularity stems from its appeal to those with allergies or who are following a plant-based or vegan diet. The whole range is free from dairy, gluten and soya and tastes delicious thanks to the use of high quality, ethical chocolate.

Moo Free’s Choccy Eggsplosion Easter Egg (95g RRP: £3.50) combines delicious ‘milk’ chocolate with white chocolate, vegan marshmallows and choccy drops. The Choccy Mini Eggs (80g RRP: £2.50 and stocked exclusively in Tesco) are made from solid dairy-dodging chocolate, which has taken over ten years for the brand to perfect. Crafted in Moo Free’s dedicated free-from UK factory, each egg is guaranteed to be completely dairy free, gluten free, soya free and suitable for vegetarians and vegans.

The trio of new products will strengthen Moo Free’s existing Easter range which includes: Original Easter Egg; Honeycomb Easter Egg; Organic Mint Egg; Organic Sour Cherry Egg; White Easter Bunny; Milk Chocolate Orange Easter Hamster and Milk Chocolate Bunny Bars.

Andrea Jessop, Moo Free CEO comments: “Moo Free has enjoyed double digit growth for a number of reasons. Not only does it taste like the real thing, but it appeals to people following all sorts of diets, from gluten free to vegan. We have dedicated ourselves to perfecting the taste of our ethically sourced, high quality chocolate, which is made from two types of cocoa beans. The new Choccy Eggsplosion Easter Egg and Mini Eggs are made from UTZ/Rainforest Alliance cocoa, which is the same chocolate used for our Everyday and Mini Bar range. Our Premium range uses organic cocoa sourced from the Dominican Republic, which is also used for our Organic Mint and Organic Sour Cherry Eggs.”

Moo Free’s Easter range has listings in Tesco, Waitrose, Morrisons, Ocado, Asda, Aldi UK and Lidl. For more information visit

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