Monty Bojangles, the multi-award-winning UK confectionery brand, is expanding its foray into the block chocolate category with two new flavours – Milk Perfectly Creamy and Milk Toasty Popcorn.
Both reflecting the fun flavour exploration the brand is known and loved for, each bar follows Monty Bojangles’ enchanting formula of catering to consumers seeking premium, magical, and exquisite confectionery, joining the existing Milk Millionaire Caramel, Milk Triple Nut Praline, Dark Citrus Passion, and Dark Cocoa Nib Crunch flavours in the range.
A scrummy milk chocolate bar, packed full of crunchy & toasty popcorn pieces, Milk Toasty Popcorn offers the ultimate sweet and savoury taste adventure, whilst Milk Perfectly Creamy is made with a unique velvety smooth and creamy milk chocolate using a carefully developed Bean-To-Bar recipe. This bar delivers the ultimate Milk Chocolate experience.
With the two new flavours launching following the brand winning the coveted title of Champion in the Chocolate Bar category at The Grocer New Product and Packaging Awards, the exquisitely un-shareable chocolate bars are designed to inject some grown-up fun into the UK confectionery space, catering to adult shoppers seeking chocolate that’s fun and not too serious, enabling them to enjoy an indulgent, self-treating option in a delightfully childlike way!
Each of the premium chocolate bars has been created with an authentic Bean-To-Bar unique recipe and made with the finest Rain Forest Alliance certified chocolate, presented in a 100% recyclable wrapper. Each bar is infused with Monty’s magic, with each square featuring an embossed character, enabling consumers to create their own secret messages and mischievous creations, which they will be encouraged to share on social media, using the hashtag #montymessages.
Launching during a hugely successful period for the brand, following which it’s on track to break through £12m value sales, having also won the 2023 King’s Award for Enterprise, International Trade, the bars chunky format delivers a generous treat of luxury chocolate at competitive prices.
Set to see sales soaring, the New MB Bars are launching from June, with Milk Perfectly Creamy and Milk Millionaire Caramel available in Waitrose and Milk Perfectly Creamy, Milk Toasty Popcorn, Milk Millionaire Caramel and Milk Triple Nut Praline in Sainsbury’s from July, with an RSP of £3.00.
Andrew Newlands, Monty Bojangles Founder and MD, says, “By introducing two new flavours to our chunky chocolate bar range, we hope to introduce even more chocoholics to the fantastical (and uniquely delicious) world of Monty Bojangles. As consumer behaviours have shifted, with shoppers now more than ever unwilling to compromise on quality ingredients and unforgettable flavour, we promise these bars feature no compromises! A love letter to chocoholics, our bars are all packed full of fun and flavour, joy, and surprises. We cannot wait to hear the sound of all of you munching! With further magical launches planned for later this year, keep in touch with us at Truffle HQ for more of what we have in store for 2024.”
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