- Monster adds new flavour to Juiced line-up – Monster Juiced Rio Punch
- Latest NPD follows a strong 12 months, which has seen Monster add £84.7m[1] to its retail value and continue to deliver double-digit volume growth[2]
Coca-Cola Europacific Partners (CCEP) is bringing even more tropical flavour and attitude to the energy drinks chiller with an exciting addition to its hugely successful Monster Juiced range: Monster Juiced Rio Punch.
Juiced leading flavoured energy
The Monster Juiced range is up 18.1% in value sales and is now worth more than £290m in GB[3]. Thanks to its focus on innovation, with new launches delivering more than £36.9m in additional value sales over the past 12 months[4]. Driven also by the strong performance of the existing range, it continues to outperform the growing flavoured energy sub-segment, with Monster Juiced Mango Loco leading as the no.1 flavoured energy drink in value sales in GB[5].
The Juiced range accounts for 34% of flavoured energy value sales[6], boosted by the arrival of Monster Juiced Bad Apple in 2024 – the best-performing energy launch of the past 12 months[7].
Punchy flavours
Monster Juiced Rio Punch will be available from 27th January in plain and price-marked single 500ml cans, and four-can multipacks. The new liquid combines the powerful Monster Energy blend with a unique tropical combo of exotic flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.
The striking can design – which features the green and yellow of the country’s flag and references to the capital including carnival motifs and a visual of Christ the Redemeer – is guaranteed to deliver maximum stand-out on shelf.
Helen Kerr, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB, said: “Over the past year, Monster has driven more than half of innovation sales[11] in energy drinks – adding an impressive £84.7m[12] in value to the category. Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1% in value[13] and growing faster than both the flavoured energy segment and the total energy category. Every year our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US[14], will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”
Rio Punch joins the nine strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper, Mixxd Punch and Bad Apple.
[1] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[2] NIQ, Value and Volume Sales, Total Coverage, MAT to 28.12.24
[3] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[4] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[5] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[6] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[7] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[11] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[12] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[13] NIQ, Value Sales, Total Coverage, MAT to 28.12.24
[14] Total US xAOC, L13W Wk24
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