- The Cadbury Dairy Milk and Lotus Biscoff partnership is extended to include two new products for Christmas: a Cadbury Dairy Milk Biscoff Pouch and Cadbury Dairy Milk Biscoff Filled Centres
- Cadbury Dairy Milk Smash Bauble is launching in two variants: Buttons and Freddo
Mondelēz International – the No. 1 confectionery supplier[1] – has unwrapped its 2026 festive range, set to drive category growth this Christmas. Alongside a range of exciting new treats, returning favourites complete the portfolio and the products target a variety of shoppers missions, from gifting and sharing to everyday treats.
The success of the Cadbury Dairy Milk and Lotus Biscoff portfolio continues this Christmas season with the new Cadbury Dairy Milk Biscoff Filled Centres joining the self-eat range. The new Filled Centres bring fans more of the creamy Cadbury chocolate they know and love, combined with crunchy Biscoff spread. This product is available as a single, great for stocking fillers, as well as in a 3-pack multipack tapping into the sharing occasions at Christmas.
Another new Cadbury Dairy Milk Biscoff innovation for Christmas is a Cadbury Dairy Milk Biscoff Pouch, offering a mix of iconic Cadbury Dairy Milk Chunks and Cadbury Dairy Milk Biscoff chunks with crunchy Biscoff spread. The addition allows consumers to indulge with bite-size chunks whether they are looking for a small treat or sharing with friends and family.
Mondelēz International has another exciting launch with the Cadbury Dairy Milk Smash Bauble. The Smash Bauble is a fun and interactive way to celebrate Christmas. Shoppers are invited to smash open a Cadbury Dairy Milk bauble to reveal Buttons or Freddo faces inside. Perfect as a gift, stocking stuffer or a fun activity, the Cadbury Dairy Milk Smash Baubles are set to shake up shelves this festive season.
As shoppers start to get into the festive spirit, self-eat products are key, and a signpost of the season are Cadbury Puds, the No. 1 product in the self-eat novelty category[2]. Available in a 5-pack multipack as well as in a mini version with Cadbury Mini Puds, this product is a staple in the Christmas lineup.
Sharing formats present an opportunity to drive incremental sales and as well as Cadbury Mini Puds, Cadbury Mini Snow Balls, the No. 1 product in sharing novelty[3], bring these festive favourites into a bite-size bag format. The bags feature standout festive designs and appeal to shoppers looking for a stocking filler gift or even as a treat to enjoy themselves. Cadbury Dairy Milk Robins are available in bag format.
As consumers continue to seek shared moments of joy, Cadbury’s sharing boxes, tins and tubs are essential for the festive period, and the brand has different sizes and formats to ensure all occasions are catered for, including pouches, cartons, tubs and tins. Cadbury Roses and Cadbury Heroes, which featured stunning new designs last year, tap into the sharing occasions occurring throughout the season. Cadbury Heroes will also be supported by the return of the All Heroes No Zeroes ATL campaign running September to November.
Toblerone is launching new Toblerone Biscoff Diamond Truffles, bringing together two iconic brands for a new premium offering. The product combines a velvety Biscoff spread filling with crunchy pieces of Toblerone nougat, enrobed in Toblerone Truffles’ distinctive diamond-shaped milk chocolate shell. The brand is also launching a limited-edition Toblerone Crispy Caramel block. Toblerone Crispy Caramel introduces a distinctive texture profile to the iconic range, combining the brand’s signature milk chocolate with salted crispy caramel pieces for a satisfying crunch that complements the smooth, creamy chocolate. Available until the end of the Christmas season, the new addition looks to tap into the Christmas Gifting occasion with a unique flavour offering.
In biscuits, OREO, the world’s No. 1 cookie[4], is again offering its iconic Yard of biscuits, following the packs’ most successful year to date, growing 23%[5]. There is notable consumer appetite for larger packs, with the 40 cookie OREO Yard growing 175% in incremental value in 2025[6]. The brand is also bringing back its successful limited-edition OREO Gingerbread. As well, OREO Enrobed White it is also returning to shelves this Christmas offering an indulgent twist on the classic OREO with its coating of smooth white chocolate flavour cream, creating another layer of flavour for consumers to enjoy as an indulgent snack.
Cadbury Snowy Fingers, the winter twist on the classic Cadbury Fingers with a milk and white chocolate coating, is also returning to shelves for 2026, alongside Cadbury Festive Animals, to tap into even more festive joy.
Ritz, the No. 1 branded cracker in the UK[7], is amplifying its activity for Christmas this year and asking consumers to host ChrRitzmas, by tapping into key occasions such as after-dinner cheese with savoury crackers.
This year, Mondelēz International continues to offer shoppers choice with its selection of advent calendars. The Cadbury Dairy Milk 90g Advent Calendar is the No. 1 advent calendar[8] and offers an accessible entry point to the category, featuring improved packaging with the tray made from 35% recycled plastic. In addition to Cadbury Dairy Milk Advent Calendar, shoppers can also choose a Cadbury Dairy Milk Biscoff Advent Calendar, which is a great option for those looking to trade-up this year and makes the countdown ritual even more special. Following its successful launch last year and ranking as the No. 1 new advent calendar[9], it features 24 Cadbury Dairy Milk chocolates, 12 of these are Cadbury Dairy Milk chunks while the other 12 are Cadbury Dairy Milk chunks with crunchy Biscoff spread. Toblerone is also introducing its Toblerone Advent Calendar nationwide, featuring an assortment of Toblerone Truffles and Tinies.
When it comes to gifting and sharing formats, selection boxes such as the Cadbury Medium Selection Box, an ideal stocking filler and the No. 1 product in the category[10] as well as Cadbury Milk Tray, the No.1 everyday gift brand[11] offer the perfect gift ahead of Christmas. There’s also the Cadbury Dairy Milk Mixed Chunks Sharing Tin, featuring individually wrapped chunks of Cadbury Dairy Milk, Cadbury Dairy Milk Whole Nut and Cadbury Dairy Milk Caramel, as well as a new Cadbury Dairy Milk Biscoff chunk.
Cadbury also offers a wide range of gifting blocks including the classic Cadbury Dairy Milk 345g bar, which is Mondelēz International’s’ No. 1 gift block[12]. In addition to the classic, Cadbury Dairy Milk Biscoff, which launched last year, was the No. 1 traditional new product launch of the season[13], and is available again for gifting at Christmas. Other gift blocks include Cadbury Mini Snow Balls, Cadbury Dairy Milk Winter Wonderland and Cadbury Dairy Milk Winter Mint Crisp offering a range of flavours to suite different shopper preferences.
Mondelēz International’s range of candy carton products are also redesigned for Christmas this year, with new artwork across Maynards Bassets Liquorice Allsorts, Maynards Bassetts Wine Gums, Maynards Bassetts Jelly Babies, Cadbury Eclairs and Sour Patch Kids cartons.
Finally, Mondelēz International is bringing back a family favourite, with the return of the beloved Cadbury Dairy Milk Coins, which were a huge success. In 2025, Cadbury Dairy Milk Coins was the No.1 gifting novelty SKU of the season across the whole market, growing 34% year-on-year[14]. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight shoppers again this year and drive incremental sales for retailers.
Gabriella Sargeant, Brand Manager, Christmas, at Mondelēz International, said: “We believe that it’s not Christmas without Cadbury and this year we are giving retailers even more opportunities to drive incremental sales this winter, with innovations driving excitement. This Christmas we’re extending our successful partnership with Lotus Biscoff even further, introducing a Cadbury Dairy Milk Biscoff pouch, filled with chunks of Cadbury Dairy Milk and Cadbury Dairy Milk Biscoff for those sharing occasions or Big Night In moments. We are also introducing Cadbury Dairy Milk Biscoff Filled Centres, the perfect addition to our self-eat range for those indulgent moments throughout the Christmas season.
“The addition of our Cadbury Dairy Milk Bauble range is bringing something new and exciting to Christmas with two of our iconic brands, Cadbury Dairy Milk Freddo and Cadbury Dairy Milk Buttons. Our range of seasonal products allows our shoppers to choose the right festive snack or gift for their occasion. Whether that’s a quick bite while relaxing in front of the TV with our Cadbury Dairy Mini Puds or providing an array of snacks for the whole family with a Cadbury Dairy Milk Mixed Chunks sharing tin, we have something for everyone.”
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