With the launch of the MOJU Extra Strength Ginger 60ml shot
MOJU, the UK’s number one functional shot brand, are turning up the heat this September with their latest product, the MOJU Extra Strength Ginger 60ml shot.
With this latest offering cramming an eye-watering 25.4g of the highest quality fresh Peruvian ginger root into every shot, consumers are set to get an extra fiery kick with this super root boost.
Originally launched as a Limited Edition in 2020, the Extra Strength variant quickly became a fiery fan favourite. Its success led to the full-scale launch the of the 420ml Dosing Bottle format in 2022, becoming the brand’s most successful NPD to date, with rate of sale competing with that of the brand’s original Ginger shot, as well as being Ocado’s best performing ‘branded NPD launch in chilled juice’ of 2023/2024. As an on-the-go format, the hyper convenient 60ml shot format offer consumers the opportunity to add some more BOOM to their routine wherever they go.
The launch follows on from the brand’s successful Poker Face Challenge at the beginning of the year, which demonstrated the uniquely potent punch of the brand’s hero fresh root ingredient by dramatising the product experience of the Extra-Strength Ginger. Collaborating with brands and business across LinkedIn and content creators on Instagram and TikTok, the campaign reached over 1.7 million with an extra fiery kick.
Rich Goldsmith, CEO & Co Founder at MOJU says: “At MOJU, we pack the power of nature’s most potent ingredients into every shot, and our Extra Strength version is as fierce as they come. The 60ml single shot delivers our spiciest hit of fresh root Peruvian ginger, giving a quick and extra fiery boost that’s a lot more convenient, tasty and sociable than chewing on a big chunk of ginger root.”
The 60ml format will hit the shelves of Sainsburys at the end of September, and Waitrose, Planet Organic and Whole Foods early October.
Comments are closed.