MOJU, the nation’s fastest-growing juice and smoothies brand, today celebrates securing wider UK distribution for its category-defining range of functional shots, as it continues to shake up the category with two major retailer wins.

From 5th June, Morrisons will stock two of MOJU’s signature fresh root variants, Ginger and Turmeric, in the award-winning 420ml multi-shot Dosing Bottle format, across 395 stores (RRP £5.95 /420ml). ASDA has increased distribution of three of the brand’s successful SKUs, including its Ginger 420ml variant, which will now be available across 495 stores.

Packing the power of nature into every 60ml shot, MOJU’s all-natural ingredients give health-conscious consumers a fresh-pressed, low-sugar, naturally caffeine-free way to kickstart their day.

Rich Goldsmith, Co-Founder & CEO at MOJU says: “As we’ve driven the functional shots category in the UK since launching in 2016, the journey has been punctuated with the opportunity to develop strong partnerships with existing and new customers who have believed in the strength of the MOJU proposition and brand, which have been crucial to the success of category as a whole. Securing these major distribution gains will help us to reach more busy & active consumers nationwide. While we’ve built high awareness (40%, Source: ProQuo, 2024) in London and the south east, we’re excited by our rapidly growing fanbase in other major regions of the UK”.

Providing a fresh, fiery way to kick-start the day, MOJU is the creation of health & wellbeing hellraisers Rich Goldsmith and Charlie Leet-Cook – two best mates who believe that busy lives demand better than heavily processed and sugar laden products. Now nine years in, MOJU, is the fastest-growing juice and smoothies brand in the UK, igniting the nation’s tastebuds with a powerful hit of daily nutrition.

MOJU’s shot experience has proven to pack a punch nationwide with more than one MOJU shot sold every second. The brand now has a presence in Sainsbury’s, Waitrose, Ocado, Asda, Co-op, Whole Foods, Planet Organic, Leon and Itsu, online at Amazon and directly from MOJU’s website mojudrinks.com

Find out more: mojudrinks.com

Follow the journey: @mojudrinks

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