Mogu Mogu, the viral drinks brand renowned for its unique and delicious nata de coco beverages, is capitalising on the surge in demand for great-tasting, sugar-free alternatives with the launch of its debut Zero Sugar range.
Delivering the same distinct drinking experience and punchy flavours that have secured Mogu Mogu’s status as the UK’s fastest-growing soft drinks brand[1] – but now with Zero Sugar – the new range will be shaking up soft drinks fixtures and fridges with a duo of exotic flavours: Mogu Mogu Zero Sugar Summer Berries and Zero Sugar Tropical Delight. The new additions are aimed unlocking further category growth by expanding the viral appeal of Mogu Mogu and driving penetration among the seven out of 10 soft drinks shoppers now seeking low or no-sugar beverages[2].
“Shoppers are becoming more health-conscious and are increasingly looking to add zero sugar drinks into their repertoires, but not at the expense of sacrificing taste or enjoyment. Flavour is still their number one priority,” says Ash Chadha – Sales & Marketing Director at ASCO Foods.
“With our new Zero Sugar range, we’ve been able to balance reducing sugar with delivering the signature Mogu Mogu ‘Sip. Chew. Feel’ experience and without compromising on taste. We’re also pleased to be debuting the range with two vibrant, refreshing flavours that will offer a totally new taste sensation for fans of Mogu Mogu, but which also complement our existing portfolio of bold, fruit-flavoured drinks. As a result, we feel we’ve created the perfect formula to help retailers double up on growth and make the most of the surge in popularity of both the sugar-free segment and Mogu Mogu.”
Mogu Mogu Zero Sugar Summer Berries and Mogu Mogu Zero Sugar Tropical Delight will be available in 320ml bottles (RRP: £1.10-£1.20). The new duo will launch in wholesale and convenience from 1st March, with anticipated wider rollout in multiple retail to follow.
[1] NielsenIQ Total Impulse 52 w/e 09.03.24 – up +216%
[2] British Soft Drinks Association Annual Report 2024
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