Working closely with Gerber Juice Company, the new range of fruit based mix drinks called Del Monte Occasions is now available in SIG Combibloc’s 1000ml combifitMidi carton pack. The new range is great for consumers looking to cut down on their alcohol consumption with a sophisticated soft drink alternative, whilst also offering a great drinks base to which to add alcohol for a celebratory twist. The new range comprises three varieties: Pineapple Mojito; Spicy Tomato and Orchard Zest. The aim is also to introduce seasonal ranges such as Fruit Cup and Mulled Red.
SIG Combibloc’s combifitMidi carton pack provides clear benefits to the consumer, including efficient and long life storage and easy opening and pouring. Courtesy of its simple open and reclosable combiSwift cap the carton pack can be stored both horizontally and vertically in the fridge. The combifitMidi carton pack not only guarantees that ingredients and nutrients are protected, by using SIG Combibloc’s aseptic filling technology, but also exceptional end user convenience.
Tony Gill, Del Monte UK commercial Director, commented: “Our new Occasions juice range provides non-drinkers with something a bit more special than standard soft drinks. The product is versatile enough to be enjoyed with or without alcohol, so ideal for social occasions.
“Packaging is essential to the success of our new range and using the combifitMidi carton pack ensures protection from light and air so flavours, colours, nutrients and vitamins are preserved. The convenient use of the carton pack also frees up precious time for party hosts and appeals to the target adult market.”
Imelda Harrington, Key Account Manager at SIG Combibloc commented: “Del Monte UK’s new Occasions range is a perfect fit for our 1000ml combifitMidi carton pack, with exceptional quality and convenience for the end user.”
The new range, which retails at £1.99 per pack, was introduced into supermarkets in early 2013, with Tesco listing from January.