For the second year running, DS Smith Packaging has won the prestigious Retail Ready Pack of the Year accolade at the UK Packaging Awards. In the 2011 event, DS Smith Packaging’s retail ready entries were so strong that they were selected for all three short listed places.

The judges opted for Mimosa Market’s Rape Seed Oil pack describing it as a “good, clean pack” giving the brand a “great impact” in-store and solving the problem of protecting a fragile product “without over-packaging.”

The corrugated pack was designed by DS Smith Packaging Louth to protect six bottles of oil in a one-piece unit using integral dividers. The structure uses the characteristics of corrugated board with crumple zone areas to absorb energy impact and minimise damage. The pack creates an eye-catching display that looks good on-shelf and is easy to find back of store.

The one-piece 100% recyclable pack allows faster assembly and ‘in-line’ product packing (no gluing for the customer to do). It is printed in four colours to complement the primary pack. The contents are highly visible to consumers and the pack makes it easier to manage the shelf, as individual bottles do not have to be decanted.

DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY

Tel: 0845 260 70 80

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