P&G introduces a new way for people to keep surfaces protected from bacteria for up to 24 hours 

Introducing Microban 24, the new disinfectant brand from P&G. Launching today in the UK, the product range offers unrivalled protection against bacteria in homes, not only initially killing 99.9% of bacteria and select viruses*, including COVID-19 virus** and flu virus***, but continuing to kill bacteria for up to 24 hours, even after multiple touches****.

Almost half (47%)? of UK consumers believe that they’re getting long-lasting protection from their existing antibacterial cleaners and yet, even if you disinfect a surface correctly, bacteria can redeposit with each new touch.

The science behind Microban 24 is a powerful formula that combines active antibacterial ingredients to create multi-layered protection on surfaces. As a result, the antibacterial actives stay on the surface for up to 24 hours so they keep killing bacteria, even with multiple contacts throughout the day.

Microban 24 is designed for use on hard, non-porous, non-food contact surfaces^ around the home, such as door handles, desks, bins and cupboards. These high-touch areas are in constant use and are the perfect environment for viruses and bacteria to spread. When used as directed, however, you can rest assured that Microban 24 will eliminate 99.9% of bacteria from your surfaces and continue to protect them for up to 24 hours, touch after touch.

Paris Kallintzis, P&G Home Care Brand Director, UK & Ireland, said: “Everyday touches are a normal and unavoidable part of daily life – from opening doors, windows and cupboards, to climbing stairs and emptying the bins – and yet, each of these touches could spread viruses and bacteria around your home. 

At a time when we are more aware of the germs around us than ever before, people are looking for disinfecting products that they can rely on and Microban 24 offers exactly that, delivering powerful bacteria protection that lives on – so you can get on with living.”

Microban 24 is available in three forms, delivering powerful protection against bacteria throughout your home: Microban 24 Disinfectant Spray (RRP £5), Multi-Purpose Cleaner (RRP £4) and Bathroom Cleaner (RRP £4). You can clean using Microban 24 by spraying your surfaces and wiping away any visible dirt (Multi-Purpose Cleaner and Bathroom Cleaner only). To fully disinfect your surfaces and initially kill 99.9% of bacteria and select viruses, apply the product and wipe clean with a cloth five minutes after application. To benefit from the full power of Microban 24 and achieve lasting protection that keeps killing 99.9% of bacteria for up to 24 hours, simply apply to a clean surface and leave it to air dry. Simply spray and walk away!

The Microban 24 product lineup, in Fresh Scent and Citrus Scent, is available now from major retailers nationwide, including ASDA, Sainsbury’s Morrisons, Wilkos, Waitrose, Coop, Costco and Ocado.

To learn more, please visit: https://youtu.be/hiNLJ2DQcWs

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