Fruit Shoot is adding sparkle to its festive line-up with new limited edition flavour, Merrylicious. The no added sugar Festive Apple & Berry variant will be introduced this October to help retailers capitalise on the growing kids’ soft drinks segment within a period when sales spike (+11%[1]).

Kids are at the heart of Christmas, except when it comes to soft drinks. Britvic wants to change this with a relevant twist on the norm as part of its biggest ever investment year into Fruit Shoot.

Phil Sanders, GB Commercial Director At Home at Britvic, comments: “Almost three quarters (71%) of people agree that Christmas is a time to spend more on children[2] and that they sit at the heart of the festive season.  As the number one brand in the kids’ soft drinks category[3], we’ve created our first ever festive soft drink solution specially for children – Fruit Shoot Merrylicious. The soft drinks category is by far the number one of all impulse categories and this popularity increases even further during the festive period. We believe that this bespoke, limited edition festive soft drink for kids will help to increase sales even further this year.”

New Fruit Shoot Merrylicious Festive Apple & Berry will be available from the 1st of October, supported by shopper activation, including in-store POS.

[1] Kantar Worldpanel, Total Take Home, 4 weekly Spend Per Buyer Across 2 Years, Data to 27.01.2019

[2] IGD, Shopper Vista, Christmas 2018 unwrapped report, November 2018

[3] Value Sales | Nielsen Scantrack, Total Coverage, MAT to 16.03.19 | CGA, Total OOH, MAT 31.12.18

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