Australian winemakers, McGuigan Wines is increasing its distribution of its core Black Label range, securing nationwide listings for multiple SKUs in Tesco and Morrisons stores this spring.
The exciting new listings are part of the continued expansion of McGuigan in the UK and sees the brand continue to tap into new drinking moments for consumers and recruit new customers within the category.
The McGuigan Black Label range which is renowned for its great quality, fantastic value, and easy drinking style, which includes a range of varieties including reds, whites, rosés and sparkling. The rollout will see the Black Label Shiraz and the Black Label Chardonnay listed in Tesco and the Black Label Sparkling Shiraz available from Morrisons.
McGuigan’s Black Label Shiraz is a well-rounded and punchy red, packed with flavours of ripe plum, blackberry and spices, including vanilla, cinnamon, pepper and caramel. The Black Label Chardonnay has a smooth creamy palate with sweet tropical fruit and melon flavours, and a touch of oak makes this a versatile wine that accompanies most food styles.
With dark berry flavours of blackcurrant and plum, and a touch of spicy oak and chocolate, the Black Label Sparkling Shiraz couples rich characters with fine bubbles to deliver a delightful finish.
Speaking on the new listings, AVL’s Chief Operating Officer for UK, Europe, Americas, Julian Dyer said: “We’re incredibly excited to widen the distribution of our Black Label range, McGuigan Black Label is our best-selling range in the UK and globally. The new listings in these major retailers allow us to reach new wine lovers and tap further into casual at-home drinking trends.”
McGuigan’s Black Label Shiraz and Black Label Chardonnay will be available in Tesco from 6th April at an RRP of £6.50 per bottle and the Black Label Sparkling Shiraz from Morrisons from 3rd May at an RRP of £7.50 per bottle.
The McGuigan Black Label range is currently available in:
- Tesco: Shiraz & Chardonnay
- ASDA: Merlot, Pinot Grigio, Red & Chardonnay
- Morrisons: Merlot, Pinot Grigio, Red, Chardonnay & Shiraz
- Sainsbury’s: Merlot, Pinot Grigio, Red, Chardonnay, Shiraz, Sparkling Shiraz & Sauvignon Blanc
- Other retailers such as Co-Op, Ocado, Amazon, Spar, Budgens and more.