McCoy’s, the UK’s number one ridged crisp brand, has announced a packaging update across the core range in all formats, highlighting its core proposition of ‘full on flavour’. The refresh will roll out in stores from 30th August, with modernised packaging being introduced across the core flavours, Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken. While retaining the familiar look and feel which consumers know and love, the redesign brings to life more vibrant colours as well as a patterned design to help catch the attention of shoppers. The new design also incorporates the tagline, ‘Full On Flavour’, highlighting McCoy’s reputation for unmistakable boldness and great-tasting snacks.

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