McCoy’s, the UK’s number one ridged crisp brand[1], has today announced a packaging update across the core range in all formats, highlighting its core proposition of ‘full on flavour’.

The refresh will roll out in stores from 30th August, with modernised packaging being introduced across the core flavours, Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken.

While retaining the familiar look and feel which consumers know and love, the redesign brings to life more vibrant colours as well as a patterned design to help catch the attention of shoppers. The new design also incorporates the tagline, ‘Full On Flavour’, highlighting McCoy’s reputation for unmistakable boldness and great-tasting snacks.

Sue Mackay, Marketing Manager, KP Snacks says: “McCoy’s is a leader in the CSN category, synonymous with strong and full-on flavours. We are really excited to be able to drive this brand reputation even further with a fun packaging makeover”.

Worth £133.2m RSV, McCoy’s is the No.1 ridged Crisp brand and No.1 meal deal choice, purchased by 8m households[2]. McCoy’s is delivering +39.7% ahead of the total £1 PMPs sharing segment at 6.5%[3].

[1]  Nielsen Scantrack 17.07.21

[2] Kantar WPO 52 w/e July 2020

[3] Nielsen Scantrack 17.07.21 

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