McBride, Europe’s leading provider of private label household and personal care products, has unveiled a revamped and streamlined personal care range under its Gentelle brand.

Gentelle-MB-ShowerThe consolidated product offering, which replaces McBride’s Carefree, Captivate and Sabre brands, features over 32 great value personal care products under two core ranges – the ‘Essentials’ and ‘Fruits’ collection. Products will retail from around 50p to £1.00.

The ‘Essentials’ range features 13 personal care products including bath foams, shower gels, aloe vera hand and body lotion and hand wash, all of which aim to leave skin feeling fresh along with the men’s shaving gel and hair gel for the all important finish.

The ‘Fruits’ range of 19 products includes shampoos, conditioners, shower gel, hand wash, bath cream and a new female shaving gel, all of which provide a distinctive fruity fragrance, perfect for individual taste. The scents, carefully selected for the ‘Fruits’ range, consist of Strawberry Crush, Apple Crunch, Blueberry Burst, Coconut Smooth, Apricot Bliss and Peach Blush.

Both revamped ranges have been created with Gentelle’s core demographic in mind offering new bigger pack sizes for increased value for money and refreshed, vibrant branding to create even more stand out on shelf.

Nicola Bradbury, Gentelle Brand Manager, said: “We have revitalised our personal care range to offer a tighter, more focused range of products that directly appeals to our consumers’ needs.

“With new products being introduced, and existing products being improved, we believe the Gentelle personal care range offers high quality products at a great price.”

The Essentials and the Fruits ranges come in 250ml to 1 litre bottles with either six, ten or 12 per case. Both ranges are available to convenience stores, supermarkets and independent retailers now.


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