Mars Petcare has launched Crave, a new Super Premium Ancestral petfood brand inspired by the food wildcats and wolves would naturally eat in the wild. Crave recipes are high in protein with high animal content, 60% animal content in dry and 65% in wet, and made without grains. Ancestral diets are projected to drive a third of the growth of the natural pet food market in the next three years. Supported by a 360 degree activation the Crave range includes nine SKUs across cat dry and wet, dog dry and wet, cat treats and dog treats.


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