This April, British Jam brand Fearne & Rosie will be bringing a new flavour into the fold of its successful range of reduced sugar jams. Mango Preserve 70% Fruit is set to launch on Ocado from 23rd April followed by Holland & Barrett later this year. It will also be available from fearneandrosie.co.uk (RRP £3.30 /310g jar).
True to Fearne & Rosie from, the latest launch contains more fruit and less sugar. Packed with 1 whole mango it delivers a burst of fruity goodness. Made with 70% fruit, Fearne & Rosie Mango Preserve is high in fibre, rich in antioxidants, and a good source of vitamin C. As with the rest of the growing product portfolio it contains 40% less sugar than standard jams and is made from all natural ingredients. Pitched as perfect for spreading, stirring, baking and dolloping it’s also delicious straight from the jar!
Fearne & Rosie Founder Rachel Kettlewell says: “We are so excited to be bringing Mango into the mix. For years the category has been dominated by the more traditional flavours and crying out for innovation so it feels like the right time to be launching a new and exciting family favourite flavour. Our mission is to become the go-to jam brand, offering a lower sugar alternative without compromising on taste. Our hope is that the latest launch, with the support of our retail partners, will not only bring new shoppers to the category, but create excitement for our current consumers too.”
Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices. Now the fastest growing Jam brand in UK grocery (+158% growth YoY*). Along with spreading goodness through its range of healthier jams, Fearne & Rosie is also proud to be B Corp certified, to be working with schools to provide resources that support food education and to be donating a minimum of 2% of all revenue to charitable causes, including its corporate partner Children in Need and FareShare.
Follow the journey on instagram: @fearne_and_rosie
- (Feb-25 Total Grocery Mults, Circana data)
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