Maison Courvoisier, the most awarded Cognac House in the world*, unveils Courvoisier Rouge Luxe. A limited-edition blend and design inspired by the brand’s rich history dating back to 1828, the new expression is the perfect symbol of celebration and promises to elevate Christmas gifting.
Exclusively created for Tesco, Courvoisier Rouge Luxe offers an exuberant and versatile liquid that combines rich and complex notes of vanilla, dried fruit, sandalwood, and leather for a truly sophisticated finish. The unique, deep amber colour and wonderfully sophisticated depth of flavour, is thanks to special maturation first in French Limousin oak barrels, followed by a second maturation in a special selection of hand-selected French Fontainebleau oak casks.
This particular launch is a continuation of the successful De Luxe series in a brand-new impactful design that takes inspiration from the iconic red and gold aesthetic present throughout Courvoisier’s rich history. Understated elegance is achieved through the red frosted glass bottle and elevated gold accents that provide a striking stand-out design. The Metallic ink and embossed labelling give a luxurious touch to the Napoleon Coat of Arms and parts of the text. Additionally, the founding date is carved into the bottom of the bottle, providing yet another reminder of the Maison Courvoisier heritage.
Sarah Isaac, Head of Beam Suntory Brands at Edrington UK, says: “After the success of the last two years’ exclusive partnership with Tesco in launching Courvoisier De Luxe, it is wonderful to see our partnership continue and the new Courvoisier Rouge Luxe land on shelves. De Luxe proved to be a strong asset in recruiting a new and younger shopper to the cognac category. As consumers start to look towards Christmas, it is a pleasure to be able to offer an incredible cognac for the third year running to grow this category and our brand further with a key customer.”
Thibaut Hontanx, Courvoisier Chief Blender, says: “Courvoisier Rouge Luxe offers a truly vibrant and nuanced cognac that is married with a legacy of world-class craftsmanship that has informed the unique effortlessly elegant modern design. Bringing an inimitable sense of joie de vivre to the Christmas dinner table, Courvoisier Rouge Luxe is the perfect accompaniment to the flavours synonymous with the season, whether served neat or as part of a sophisticated twist on a range of classic simple refreshing festive cocktails.”
Courvoisier Rouge Luxe will be available exclusively at Tesco in-store and online from September for an RRP of £42.
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