Magnum, the UK’s No.1 ice cream brand[1], is bringing a new and exciting innovation to the category with remixed versions of its best-selling Classic, Almond, and White Chocolate flavours. Launching in three complementing flavours, the expertly crafted collection combines a twice dipped, duo experience of two flavours of ice cream.
The range includes Magnum Classic Remix (3 pack), a multi-sensorial chocolate experience with sumptuous chocolate ice cream swirled with Madagascan vanilla ice cream, fully dipped in a layer of indulgent classic milk chocolate and then half-dipped in milk chocolate with crunchy cocoa pieces.
Magnum Almond Remix (3 pack) and Magnum Almond Mini (6 pack), features double swirled rich Almond flavoured ice cream and Madagascan vanilla ice cream encased in a full layer of luxurious white chocolate with chopped almond pieces, then half-dipped in cracking milk chocolate to amplify the almond experience.
Magnum White Chocolate and Berry Remix (3 pack), a velvety berry ice cream paired with deliciously rich Madagascan vanilla ice cream, coated in indulgent white chocolate and then half-dipped in classic milk chocolate.
Magnum has also introduced Magnum Sweet and Salty Almond Remix tub (440ml), a new take on the signature Magnum Almond tub, now with sweet and salty flavours. The roasted almond ice cream contains rich swirls of gooey salted caramel sauce and crisp golden honeycomb pieces, intensified with caramelised almond pieces and encased in cracking milk chocolate, made to be broken.
Horacio Cal, Brand Experience Director, Ice Cream, UK says: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum. As with every year, our Magnum team is committed to bringing new, innovative and indulgent ways to enjoy ice cream. We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.”
The Magnum Remix range is available to stock from January 2022. Each Remix three pack is priced at £3.99*, the Remix Mini six pack is priced at £3.99*, and Remix tub is priced at £4.00.*
*Pricing at sole discretion of the retailer
[1] Nielsen Data – Y2D – December 2021 – GB Total Coverage – Choc Snacks – Value (in £)
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