magners_original.jpg-A variety of new product formats introduced- Magners Irish Cider, Britain’s favourite packaged cider brand, is launching new SKUs into the off-trade to increase sales and provide consumers with more choice during the run up to Christmas. The new formats will include 8x440ml and 12x440ml Magners Original can multi-packs. Magners will also extend its long neck offering by introducing a 4x330ml Magners Original bottle option to accompany the existing 6x330ml format.

Magners will also be launching a ‘four for the price of three’ offer on Magners Original and Magners Light 330ml long neck bottles to further engage with consumers and help drive trial and awareness of the Light brand in particular.

The new product formats are being launched on the back of continuous research by Magners and feedback from consumers and the trade, highlighting the opportunity for greater choice and motivational price incentives for the consumer.

Richard Barnes, Brand Manager at Magners, said: “We are always looking for ways to increase our on-shelf presence, especially during such an important period for the off-trade. It is vital that we listen to the feedback from our customers and consumers alike and are flexible enough to react quickly and offer more variety to our product portfolio.”

He continued: “We have already secured strong distribution for these new SKUs, and are convinced that they will provide retailers with all they need to grow their sales, whilst offering consumers compelling incentives to purchase Magners in the run up to Christmas.”

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