A new range of cocktail sorbets have been launched by LUSHICE targeted at the adult frozen dessert sector, and designed to capture year-round sales as a high quality, luxury product that offers a beautifully presented frozen treat with an alcoholic twist.
Enjoying high volume and value growth at around 19% over the past five years, the UK frozen dessert market is now worth £1.1 billion annually.
However much of the market has been dominated by family-friendly ice cream products and Laura Lewis, Managing Director of Lushice, believes adults are looking to sorbet as a lighter and healthier option for dessert.
Based on recipes Laura originally created at home for her friends, Lushice is a sophisticated new brand created with natural fruit purees and juices sourced from the West Country, hand-potted and made in England, that are also a “little bit naughty.”
Lushice sorbets are available in four popular cocktail flavours, each with a dash (under 2%) of alcohol; Mojito, Pina Colada, Strawberry Daiquiri and Margarita. The Mojito sorbet has already received a Gold Star at the Great Taste Awards 2013.
Lushice sorbets are only around 100 calories per 100ml pot, and are dairy- free. They are available in 100ml single portions, and 500ml pots for sharing. RRP is £ 1.99 for the 100ml pot, and £4.99 for the 500ml pot.