Lucozade Energy, the number one energy brand, is launching a brand-new flavour: Watermelon & Strawberry Cooler, in 1L, 500ml and 380ml price-marked packs. Along with other Lucozade Energy flavours, the 380ml PMP is available in cases of 12, to help retailers manage their range and encourage trial of new flavours, as well as helping keep stock rooms clearer. Lucozade Energy is also aiming to ‘Spark Something’ with their brand new £10M marketing campaign. Using a vinyl record, the campaign showcases how positive energy can be passed across generations and from person-to-person.

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