Lucozade Sport has teamed up with British sporting icon Anthony Joshua, to launch a new special-edition variant, Lucozade Sport Fruit Punch. The Apple & Raspberry flavoured drink comes in 500ml PET bottles in standard singles, PMPs and a four pack. The launch is supported by a £5m spend across social, digital and out-of-home advertising from March to May. The eye-catching Fruit Punch packaging features a distinctive gold cap, reflecting Joshua’s Olympic, Commonwealth and British championships. 2018 was Lucozade Sport’s biggest year ever, delivering total sales of £131.2m and growing +13.7%.

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